EndCustomer Self-Serve

Self-service capabilities for end customers to browse services, book appointments, manage their profile, and handle payments without merchant staff assistance.

Overview

EndCustomer Self-Serve encompasses all actions that end customers can perform on their own through the booking page or customer portal:

Browse services and providers
Check real-time availability
Book and manage appointments
Join waitlists when slots are unavailable
Add and manage payment methods
Complete checkout with deposit, balance, and tip payments
View appointment history and invoices

Contexts

Context	Purpose	EndCustomer Actions
`EndCustomerContext`	Contact storage and profile management	Create account, update profile, view history
`AvailabilityContext`	Browse available time slots	View provider schedules, check slot availability
`AppointmentContext`	Book and manage appointments	Create booking, cancel, reschedule, check-in via QR
`LeadContext`	Join waitlist (EndCustomer action)	Request to join waitlist when slots full
`PaymentAccountContext`	Manage payment methods	Add/remove cards, set default payment method
`PaymentContext`	Process payments	Pay deposit, balance, tip at checkout

Booking Journey

1. Discovery & Browse

EndCustomer Actions:

Visit merchant's booking page (e.g., serenity-spa.zoca.app)
Browse service catalog with descriptions and pricing
View provider profiles (if merchant enables this)
Check business hours and location information

Contexts Used:

ServiceContext - Lists available services
ProviderContext - Shows provider profiles
LocationContext - Displays location information

2. Select Service & Provider

EndCustomer Actions:

Choose desired service (e.g., "Haircut & Style - $100")
Optionally select specific provider or choose "Any available"
View service duration and pricing

Contexts Used:

ServiceContext - Service details
ProviderContext - Provider selection

3. Check Availability

EndCustomer Actions:

View calendar with available dates
Select date to see available time slots
If no slots available, option to join waitlist

Contexts Used:

AvailabilityContext.list_available_slots/3 - Fetches bookable slots
LeadContext.create_lead/1 - Adds to waitlist (EndCustomer self-serve)

Example:

# EndCustomer views availability for a service
AvailabilityContext.list_available_slots(
  merchant_id,
  service_id,
  date_range: {~D[2025-01-20], ~D[2025-01-27]}
)

# Returns:
{:ok, [
  %{starts_at: ~U[2025-01-20 14:00:00Z], ends_at: ~U[2025-01-20 15:00:00Z], provider_id: "..."},
  %{starts_at: ~U[2025-01-20 15:00:00Z], ends_at: ~U[2025-01-20 16:00:00Z], provider_id: "..."}
]}

4. Enter Contact Information

EndCustomer Actions:

Enter name, email, phone number
Create account or continue as guest (if merchant allows)
Optionally save profile for future bookings

Contexts Used:

EndCustomerContext.create_end_customer/1 - Creates customer profile
EndCustomerContext.update_end_customer/2 - Updates existing profile

Example:

# EndCustomer creates profile
EndCustomerContext.create_end_customer(%{
  merchant_id: merchant.id,
  tenant_id: tenant.id,
  name: "Jane Doe",
  email: "jane@example.com",
  phone: "+15551234567"
})

5. Add Payment Method

EndCustomer Actions:

Enter credit card details via Stripe Payment Element
Card details never touch SCP servers (PCI compliant)
Option to save card for future use
Set as default payment method

Contexts Used:

PaymentAccountContext.create_payment_account/1 - Saves payment method
Stripe Payment Element (frontend) - Handles card input securely

Example:

# After Stripe creates PaymentMethod (pm_abc123)
PaymentAccountContext.create_payment_account(%{
  end_customer_id: customer.id,
  plugin_id: stripe_plugin.id,
  external_id: "pm_abc123",  # Stripe PaymentMethod ID
  type: :card,
  brand: "visa",
  last4: "4242",
  exp_month: 12,
  exp_year: 2027,
  is_default: true
})

6. Pay Deposit & Confirm Booking

EndCustomer Actions:

Review booking summary (service, provider, time, price)
Pay required deposit (e.g., 40% of $100 = $40)
Receive confirmation via SMS and email

Contexts Used:

AvailabilityContext.book_appointment/4 - Creates appointment
PaymentContractContext - Creates payment contract
InvoiceContext - Generates deposit invoice
PaymentContext - Processes deposit charge

Flow:

# EndCustomer confirms booking
AvailabilityContext.book_appointment(%{
  end_customer_id: customer.id,
  service_id: service.id,
  provider_id: provider.id,
  appointment_time: ~U[2025-01-20 14:00:00Z],
  payment_account_id: card.id
})

# Behind the scenes:
# 1. Create Appointment (status: pending_payment)
# 2. Create PaymentContract (amount: $100, deposit: $40)
# 3. Create Invoice (category: :deposit, amount: $40)
# 4. Charge deposit via PaymentContext
# 5. Update Appointment (status: confirmed)
# 6. Send confirmation SMS/Email

Day-of-Service Actions

7. Check-In

EndCustomer Actions:

Receive SMS reminder 2 hours before appointment with QR code
Scan QR code to check in upon arrival
Alternatively: Reply to SMS or use kiosk (future)

Contexts Used:

AppointmentContext.check_in/2 - Updates status to checked_in
MessageContext - Sends T-2h reminder with QR code

Example:

# EndCustomer scans QR code
AppointmentContext.check_in(appointment.id, %{
  check_in_method: :qr_code,
  check_in_time: DateTime.utc_now()
})

# Status: confirmed → checked_in

8. Service Delivery

Merchant Action (not EndCustomer):

Provider delivers service
Marks service as complete

EndCustomer Experience:

Receives notification that service is complete
Ready for checkout

Checkout & Payment

9. Pay Balance

EndCustomer Actions:

View checkout screen with itemized charges
Remaining balance charged automatically (service - deposit)
Example: $100 - $40 = $60 balance due

Contexts Used:

AppointmentContext.process_checkout/2 - Initiates checkout
InvoiceContext - Creates balance invoice
PaymentContext - Charges balance

Example:

# Checkout triggered (merchant-initiated or automatic)
AppointmentContext.process_checkout(appointment, %{
  payment_account_id: customer.default_payment_account.id
})

# Creates Invoice (category: :balance, amount: $60)
# Charges $60 to saved card

10. Add Tip

EndCustomer Actions:

Select tip amount: 15%, 18%, 20%, or custom
Example: 18% of $100 = $18
Tip charged to saved payment method

Contexts Used:

AppointmentContext.collect_tip/2 - Processes tip payment
InvoiceContext - Creates tip invoice
PaymentContext - Charges tip

Example:

# EndCustomer selects 18% tip
AppointmentContext.collect_tip(appointment, %{
  tip_percentage: 18,
  payment_account_id: customer.default_payment_account.id
})

# Creates Invoice (category: :tip, amount: $18)
# Charges $18 to saved card
# Total paid: $40 (deposit) + $60 (balance) + $18 (tip) = $118

11. View Receipt

EndCustomer Actions:

Receive final receipt via SMS and email
View itemized breakdown in customer portal
Download PDF receipt

Receipt Details:

Serenity Spa & Wellness
123 Main St, Los Angeles, CA
Date: Jan 20, 2025 at 2:00 PM

Service: Haircut & Style
Provider: Jane Smith
Duration: 60 minutes

Subtotal:          $100.00
Deposit (paid):    -$40.00
Balance:            $60.00
Tip (18%):          $18.00
------------------------
Total Paid:         $78.00
Total Charged:     $118.00

Payment Method: Visa ****4242

View Full Receipt | Book Again | Leave Review

Appointment Management

Cancel Appointment

EndCustomer Actions:

View upcoming appointments in portal
Cancel appointment with refund based on policy
Receive refund confirmation

Contexts Used:

AppointmentContext.cancel_appointment/2 - Cancels appointment
PaymentContext - Processes refund based on policy

Refund Policy Examples:

24h notice: 100% deposit refunded
<24h notice: 50% deposit refunded
<2h notice: 0% deposit refunded

Example:

# EndCustomer cancels 48 hours before appointment
AppointmentContext.cancel_appointment(appointment, %{
  cancelled_by: end_customer.id,
  reason: "Scheduling conflict"
})

# Calculates refund: 100% of $40 = $40
# Processes refund via Stripe
# Sends confirmation email

Reschedule Appointment

EndCustomer Actions:

Select new date and time from available slots
Keep same service and provider
No additional charges if within policy window

Contexts Used:

AppointmentContext.reschedule_appointment/2 - Updates appointment time
AvailabilityContext - Shows new available slots

Waitlist (Join Only)

Join Waitlist

EndCustomer Actions:

When desired time slot is full, click "Join Waitlist"
Enter contact information and preferences
Receive confirmation that request was submitted
Wait for merchant/AI agent to approve and notify

Contexts Used:

LeadContext.create_lead/1 - Creates waitlist entry

Example:

# EndCustomer joins waitlist for full slot
LeadContext.create_lead(%{
  merchant_id: merchant.id,
  end_customer_id: customer.id,
  service_id: service.id,
  preferred_date: ~D[2025-01-20],
  preferred_time: "14:00",
  status: :waitlist,
  source: :self_serve
})

# Status: :waitlist (pending merchant/AI approval)

Note: Managing waitlists (approving, contacting, converting to bookings) is handled by Merchant Operations or AI agents. See Merchant Operations for waitlist management capabilities.

Payment Method Management

Add Card

EndCustomer Actions:

Navigate to payment methods in portal
Click "Add Card"
Enter card details via Stripe Payment Element
Save card for future bookings

Contexts Used:

PaymentAccountContext.create_payment_account/1

Remove Card

EndCustomer Actions:

View saved payment methods
Remove card from account
Card deleted from Stripe

Contexts Used:

PaymentAccountContext.delete_payment_account/1

Set Default Card

EndCustomer Actions:

Select card to use as default for future bookings
Default card charged automatically at checkout

Contexts Used:

PaymentAccountContext.update_payment_account/2

Customer Portal

View Appointment History

EndCustomer Actions:

View all past and upcoming appointments
Filter by status (completed, cancelled, upcoming)
View appointment details and receipts

Contexts Used:

AppointmentContext.list_appointments_for_customer/2

View Payment History

EndCustomer Actions:

View all past payments and invoices
Download receipts as PDF
View refund history

Contexts Used:

InvoiceContext.list_invoices_for_customer/2
TransactionContext.list_transactions_for_customer/2

Guest Checkout vs. Account

Guest Checkout (if enabled by merchant)

EndCustomer Experience:

Book appointment without creating account
Enter contact info only
Save card for this booking only (not future bookings)
Limited access to portal (view confirmation only)

Account Creation

Benefits for EndCustomers:

Save payment methods for future bookings
View appointment history
Faster rebooking experience
Manage profile information
Join loyalty programs (future)

Example:

# Guest checkout
AvailabilityContext.book_appointment(%{
  guest_email: "guest@example.com",
  guest_name: "Guest User",
  guest_phone: "+15551234567",
  # ... rest of booking details
})

# Account-based booking
AvailabilityContext.book_appointment(%{
  end_customer_id: existing_customer.id,
  # ... rest of booking details
})

Mobile Experience

All EndCustomer Self-Serve features are mobile-optimized:

Responsive Design: Booking page adapts to mobile screens
Touch-Friendly: Large buttons for service/time selection
QR Code Scanning: Native camera integration for check-in
Mobile Wallet Support: Apple Pay, Google Pay
SMS Links: Direct links to booking page in reminders

Merchant Operations - Merchant staff capabilities
Platform Operations - Platform staff capabilities

See the API Reference for self-serve endpoints:

GET /api/services - Browse available services
GET /api/bookings/availability - Check available slots
POST /api/bookings - Create booking with deposit
POST /api/end-customers - Create customer profile
POST /api/payment-accounts - Add payment method

Overview​

Contexts​

Booking Journey​

1. Discovery & Browse​

2. Select Service & Provider​

3. Check Availability​

4. Enter Contact Information​

5. Add Payment Method​

6. Pay Deposit & Confirm Booking​

Day-of-Service Actions​

7. Check-In​

8. Service Delivery​

Checkout & Payment​

9. Pay Balance​

10. Add Tip​

11. View Receipt​

Appointment Management​

Cancel Appointment​

Reschedule Appointment​

Waitlist (Join Only)​

Join Waitlist​

Payment Method Management​

Add Card​

Remove Card​

Set Default Card​

Customer Portal​

View Appointment History​

View Payment History​

Guest Checkout vs. Account​

Guest Checkout (if enabled by merchant)​

Account Creation​

Mobile Experience​

Related Capabilities​

Related API Endpoints​

Overview

Contexts

Booking Journey

1. Discovery & Browse

2. Select Service & Provider

3. Check Availability

4. Enter Contact Information

5. Add Payment Method

6. Pay Deposit & Confirm Booking

Day-of-Service Actions

7. Check-In

8. Service Delivery

Checkout & Payment

9. Pay Balance

10. Add Tip

11. View Receipt

Appointment Management

Cancel Appointment

Reschedule Appointment

Waitlist (Join Only)

Join Waitlist

Payment Method Management

Add Card

Remove Card

Set Default Card

Customer Portal

View Appointment History

View Payment History

Guest Checkout vs. Account

Guest Checkout (if enabled by merchant)

Account Creation

Mobile Experience

Related Capabilities

Related API Endpoints